Draftsy
Fantasy sports app for US college sports
Process
Challenge
Simplifying fantasy sports with team-based gameplay for college sports in the USA.
Core Users
College sports enthusiasts aged 18-70, including students, young professionals, and older adults.
Tech-savvy individuals with varying degrees of familiarity with fantasy sports.
Users who enjoy competition, social interaction, and have a passion for college sports.
Research
Secondary Research:
Looking at diverse college sports fans and fantasy sports participants in the U.S. through forums, social platforms and articles.
Insights:
Preference for simplicity: Desire for a simplified fantasy sports experience.
Growing interest in college sports: High interest validates Draftsy’s focus.
Complexity: Frustration with complex interfaces.
Emotional connection: Strong ties to favorite college teams.
User Interviews:
Conducted in-depth and structured online interview with four active fantasy sports users and college sports fans in the U.S. along with the founder.
Insights:
Feature preferences: Interest in team-based gameplay and social features.
Desire for novelty: Interest in innovative fantasy sports experiences.
Social interaction: Value community engagement features.
Problem
Who: College sports fans.
What: Seeking a simplified, engaging fantasy sports experience.
Why: Traditional apps are complex and focused on individual players, overshadowing team dynamics and enjoyment.
App: Complexity of traditional apps.
Content display: Cluttered interfaces in existing apps.
Drafting: Traditional player-focused drafts.
Scoring: Complex scoring systems.
Community: Lack of effective social features.
Leagues: Complicated league creation and joining processes.
Off-season engagement: Lack of engagement during off-seasons.
Key Metrics
Enhance User Engagement:
Daily Active Users (DAU)
Monthly Active Users (MAU)
Session Length
Frequency of Use
Improve User Retention:
Retention Rate
Churn Rate
Draft Completion Rate:
Draft Start Rate
Draft Completion Time
Draft Drop-Off Rate
Solution and Features
Solutions:
Personalized home screen that showcases relevant content and reduce the friction to complete the tasks.
Real-time draft picking with a list feature that lets you take part into draft with ease and an option to auto pick from preferred lists.
A chat system and social features to increase community engagement and boost app usage frequency.
Multiple game modes and special events alongside league drafts to reduced churn rate and increase engagement.
A clear point systems with real time updates for decreasing the cognitive load of the users with higher satisfaction and retention.
Features:
Simplified onboarding
Personalized home screen
Quick access to ongoing drafts
Team based drafting
Team lists
Intuitive draft board
Draft Progress Indicator
Live scores with point system
Leaderboards
League chat
Quick create and join leagues
Mini games
Seasonal challenges and drafts
Customizable real-time notifications
Notification Centre
Conclusion
Draftsy’s user flow is designed to address key user needs and pain points, ensuring an engaging, user-friendly fantasy sports experience. The focus on team-based gameplay, innovative scoring, and robust social features aims to enhance user engagement and satisfaction, positioning Draftsy as a unique and enjoyable platform for college sports fans.